Simple
When I was a kid, and my parents bought some big expensive toy for me and my brothers to play with, we always had more fun playing with the box than the actual toy.
When Jake was in town, we did lots of things (restaurants, 4 movies, museum, bat tour, drinking at bars, etc) but the most fun I had was when we were playing a movie trivia game on my iPhone before going to bed or when we played a game of Photo Hunt at a bar before catching a movie.